September was the first month for the heavy truck market to go out of the off-season, and it was also the month when 9.21 governance super-policy brought policy benefits to the â€œheavy ageâ€ of the heavy truck market. The performance of each heavy truck company under the new policy of â€œgrasping the Zhouâ€ has been obvious for the past year. Now that the national standard has become more professional and rigorous, the emission standards have gradually increased, and over-regulation has gradually increased. The favorable factors have shown multiple overlapping trends. Prior to this, policies and market negative factors have all become positive. How to maintain or increase sales in the future? The skill of sales channels, the level of marketing, and the exposure of information channels will be the key to the success or failure of heavy truck companies.
According to data from the China Automobile Association, September heavy trucks produced 102,600 units and sold 101,100 units, an increase of 9.80% and 7.95% month-on-month, an increase of 91.75% and 91% year-on-year, and a month-on-month increase of about 6 percentage points from the previous month. The increase is basically the same.
From January to September, the production and sales of heavy trucks were 861,400 and 874,600, an increase of 76.91% and 77.66% year-on-year. Compared with the same period of last year, the increase in sales of heavy trucks increased significantly.
After entering the peak season of â€œJin 9 Silver 10â€, the sales of heavy trucks doubled again year-on-year in September, indicating that the industry has mature reading market capabilities and can maintain a sustained and stable growth momentum in the fierce market competition.
The proportion of the top five liberation ones continues to expand
From the analysis of sales data of the heavy truck manufacturing companies in September, the sales volume of FAW Liberation in September was 23,609, and it continued to sit steadily on the single-month sales championship. The year-on-year increase was 110.1%, with an increase of 11.5%. It is possible to continue to maintain a double year-on-year increase on the basis of high-level operation, and to maintain its status as a single-month sales champion, indicating that FAW Liberation has extraordinary strength in both product and marketing. After the â€œDaren Raceâ€ was over, the event where the winning contestants went to Europe to visit and exchange had aroused positive feedback from the driver groups. This had a good boost effect for the first-line sales of Jiefang Liberation. In addition, a few days ago, FAW has conducted a smart truck freeway survey, and strong technical strength has become a good endorsement of product quality.
The second-ranked company is still Dongfeng Commercial Vehicles, which sold 19,327 vehicles in September, an increase of 83.1% year-on-year and an increase of 16.2% sequentially. Compared with the first FAW liberation, there were 4282 vehicles. The sales gap was slightly narrowed compared with the previous month. Compared with other heavy-duty truck manufacturers, Dongfeng Commercial Vehicles is unobtrusive in terms of product marketing. With its previous influence in the market, it has ensured satisfactory sales performance. Recently, the new generation of Tianlong heavy trucks applied for by Dongfeng Commercial Vehicles is exactly the same as the Tianlong flagship of cash. The design concept of this â€œfinal versionâ€ will become a â€œstandard versionâ€.
Ranked third in September heavy truck sales is still China National Heavy Duty Truck, sales of 16,150 units, a difference of 3177 compared with the second place, more than the gap between the previous month increased more. China Sinotruk's sales in September increased by 90% year-on-year, which was basically the same as last month. The recently completed China National Heavy Duty Truck Technology Technology Live Challenge Competition continues to adhere to the "three real" principle of "real vehicles, physical cargo, and actual road conditions", making the competition more challenging, authentic, and fair. Compared with last year, this year's Sinotruk's live-action challenge was even larger. It not only increased the express train competition and the hazardous chemicals loading experience, but also upgraded the grand prize setting on the basis of last year. At the beginning of the fourth quarter, China National Heavy Duty Truck carried out the challenge of the Sichuan-Tibet line and won the attention of the industry.
Shaanxi Auto Heavy Truck ranked fourth with sales of 15,968 vehicles. The gap was only 182 units from the third place. September sales increased by 109.5% year-on-year, unchanged from the previous quarter. It is worth noting that Shaanxi Heavy Truck Heavy Trucks completed the new target of selling 130,000 vehicles in advance and at the same time raised its annual sales target to 150,000 vehicles again. This kind of continuous â€œfurtherâ€ sales target also exerts pressure. Indeed, it has brought continuous upward momentum to Shaanxi Auto, and it is the best example to accomplish the annual sales target in advance.
Ranked fifth is still Futian Daimler, September sales of 11,022 units, and the fourth difference of nearly 5,000 vehicles, an increase of 105%, a slight increase in the chain, the market performance is stable.
In September, the top five heavy truck sales companies sold over 10,000 units, and the market share increased to 85%. However, except for Shanhâ€™s heavy trucks, which were basically the same as the previous sales volume, the gaps between the remaining rankings have increased. To some extent, the current analysis will not have a big impact on the annual sales ranking.
Red Rock Represents Significant Increase in Sales Volume and Completes Annual Targets in Advance
SAIC ranked the sixth in the Red Rock, sales of 3610 vehicles, an increase of 260.6%, a slight increase than the chain. January-September sales of 30,666 vehicles have already completed the annual sales target ahead of schedule. At present, SAIC's Hongyan is most concerned about how much it can exceed its target. Is it still possible to achieve year-on-year growth in the fourth quarter? How is the 2018 goal determined and completed? I believe these questions will soon have answers.
Ranked seventh is JAC, which sold 3,147 vehicles in September, a slight increase of 1.4% year-on-year. Jianghuai Automobile still maintained a year-on-year stability in such a fiery environment in 2017, which only shows that its performance in the market in 2016 has entered a stable state.
The Universiade Motors, Bei Ben Heavy Trucks and Hualing Heavy Trucks ranked eighth to tenth, with basically stable performance.
September was the first month for the heavy truck market to go out of the off-season, and it was also the month when the 9.21 government ruled for the heavy truck market to bring about favorable policies. The performance of the heavy truck companies under the new policy of â€œgrasping the weekâ€ has been evident for the past year. Now that the national standard has become more professional and rigorous, the emission standards have been gradually increased, and over-regulation has gradually increased. The favorable factors have shown multiple overlapping trends. Prior to this, policies and market negative factors have all become positive. How to maintain or increase sales in the future? The skill of sales channels, the level of marketing, and the exposure of information channels will be the key to the success or failure of heavy truck companies.
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